Planet 5 Launches: A Luxury Platform of Rare High-Altitude Coffee, Fine Art, and Private Expeditions to the World’s Most Remote Wild Places

Planet 5 is pleased to announce its official launch as a luxury lifestyle brand built on rare high-altitude coffee, limited-edition fine art, private expeditions, and Guardian membership. Founded by filmmaker and photographer Dirk Collins, a co-founder of Teton Gravity Research, Planet 5 is built around the high mountains that produce its coffee, fill its photographs, and anchor its expeditions. Preservation is the through-line. Every pillar draws people closer to these landscapes and helps sustain the communities who protect them.

Few have spent as much time in those mountains as Collins. For more than thirty years he has documented the world’s great ranges across seven continents. Planet 5 is his response.

I’ve spent the majority of my life earning access to the most remote places on the planet, and I’ve watched them change. I built Planet 5 to protect them. The art you collect, the coffee you drink, the expeditions you join, each one is an act of preservation. Every purchase funds the wild places and the people who call them home. From great heights, we see not boundaries but connections. That’s not a tagline. It’s the business model.Dirk Collins, Founder & CEO, Planet 5

For today’s collector and traveler, luxury has shifted from display to engagement, from owning to belonging. Planet 5’s four pillars, rare coffee, fine art, private expeditions, and Guardian membership, are designed around that shift. Each is exceptional on its own terms. Together they offer something rarer: a way to be present in the places most people only ever see in films and photographs, and to stand alongside the families who keep them.

Everest Coffee Company

At the center of the launch is Everest Coffee Company, a rare, small-batch coffee grown at the highest reaches of the coffee-growing world and tended by the families who live on those slopes. Everest works with those growers directly.

The first release comes from Nepal. In 1953, Tenzing Norgay became one of the first two people to stand on the summit of Everest. A lifetime later his grandson, Tashi Tenzing, climbed the same mountain and returned to a hillside farm his wife, Bandi Nima Sherpa, was building in its shadow. They call it Nuwa Estate. Seventy thousand Arabica trees grow there now, hand-tended and chemical-free, at an altitude that lends a complexity lower farms cannot reach. What the estate earns stays in the valley, in its schools, its clinics, and its forests.

Nepal is where Everest Coffee begins. Collections from East Africa and South America are already in development. The Nepal Collection arrives in September 2026 as a signature subscription, alongside ultra-limited single-farm micro-lots, each a single harvest, never the same twice. Guardian Members receive priority allocation and preferred pricing ahead of any public release.

Limited Edition Fine Art

Planet 5’s gallery is a natural extension of Collins’ three decades behind the lens. His work in film, television, and brand campaigns helped redefine the visual language of adventure. Along the way he created imagery for a variety of iconic names, among them Disney, National Geographic, Apple, Rolex, HBO, and Red Bull.

That body of work anchors the gallery: archival, museum-quality limited editions by Collins and invited guest artists. The art captures landscapes, wildlife, and people from seven continents, places most cameras will never reach. Each print is a document of a wild place and a piece of expedition history. To acquire one is to live with proof of somewhere few will ever stand, and to take a quiet part in keeping it that way.

Origin Expeditions

Origin Expeditions invites a select few into the landscapes the art documents and the coffee comes from. Led personally by Dirk Collins, a specialist in aircraft logistics and remote and complex operations who has worked across more than thirty-five countries and all seven continents, these are professional expeditions, not tours. Helicopters to remote base camps. Research vessels threading glacier channels. Overland routes few will ever travel. The operational rigor of a National Geographic expedition, in service of a small private group.

Inaugural destinations span Nepal, Patagonia, Africa, and the Alps. Collins and his expedition partners have been described by Academy Award-winning filmmaker Jimmy Chin as “always my first call for the world’s most complex and remote expeditions.”

The Guardian Program

Guardian membership is Planet 5’s membership and loyalty program, supporting mountain preservation and unlocking exclusive benefits across the platform. Members receive first access to art collections and coffee releases, preferred pricing, an annual fine art print, expedition credits, and field dispatches from Collins and his team.

The mountains at the center of Planet 5, the places that grow its coffee, fill its photographs, and sustain its communities, are under real and rising threat. Guardianship is how the brand helps protect them, and the people who call them home. It is built for those who would rather participate than spectate.