The Art of Being There.
Art, coffee, and experiences rooted in the world's great mountain ranges. For those who understand the difference between visiting a place and belonging to it.
Explore the full Planet 5 story →Art, coffee, and membership reinforce each other.
Funding preservation across the mountain regions where we work.
Fine Art Photography
Global preservation photography spanning seven continents. Museum-quality archival prints on Hahnemühle paper. Limited editions. Curated drops. Retired permanently once sold. Every edition funds the landscape it depicts.
High-Altitude Specialty Coffee
The Everest Coffee Collection is our flagship, organically grown at high altitude in Nepal's Himalayan highlands. US exclusive distribution. Limited drops from other high-altitude growing regions worldwide. Nothing about this cup is an accident.
Membership & Expeditions
A four-tier Guardian membership and invitation-only Origin Expeditions across Nepal, the Swiss Alps, East Africa, and Patagonia. Guardians move first on art drops and expedition access.
Company description.
Copy-ready descriptions for editorial use. Click to copy.
Long · ~250 words
Planet 5 is a luxury lifestyle brand. Art, coffee, and experiences rooted in the world's great mountain ranges. Founded by Emmy-nominated filmmaker Dirk Collins and serial entrepreneur Allegra Meredith, the company operates across three pillars. Collect Art: global preservation photography from seven continents, printed on museum-quality Hahnemühle paper, with curated drops that retire permanently once sold. Experience Coffee: the Everest Coffee Collection, rare organic coffee grown at high altitude in Nepal's Himalayan highlands, with US exclusive distribution and limited drops from other high-altitude regions worldwide. Journey With Us: a four-tier Guardian membership and invitation-only Origin Expeditions across Nepal, the Swiss Alps, East Africa, and Patagonia. Art, coffee, and membership reinforce each other, funding preservation across the mountain regions where we work. Planet 5's flagship preservation concept, the Himalayan Coffee & Wildlife Corridor, spans 92,000 hectares across Nepal's highland coffee-growing regions. Fragmented habitats, reconnected. Mountain communities, elevated. The company operates a nine-member AI team built on Anthropic's Claude, running daily operations across every department on a 75-table production database and a proprietary operations platform called The Frame. A traditional team covering these roles would cost $950,000 or more per year. Planet 5 runs the equivalent with two founders and Claude. Headquartered in Jackson, Wyoming.
Medium · ~100 words
Planet 5 is a luxury lifestyle brand rooted in the world's great mountain ranges. Global preservation photography from seven continents. The Everest Coffee Collection, rare organic high-altitude coffee with US exclusive distribution. A Guardian membership program. Invitation-only Origin Expeditions across Nepal, the Swiss Alps, East Africa, and Patagonia. Art, coffee, and membership reinforce each other, funding preservation across the regions where we work. Founded by Emmy-nominated filmmaker Dirk Collins and entrepreneur Allegra Meredith. Jackson, Wyoming.
Short · ~30 words
Planet 5 is a luxury lifestyle brand. Art, coffee, and experiences from the world's great mountain ranges. Jackson, Wyoming.
Limited. Numbered. Gone.
Fine art photography from places most people will never stand. Built to scale with preservation photographers worldwide. Every edition funds the landscape it depicts.
Hahnemühle
Museum Etching
5 to 50
Per image, retired permanently
Curated
Drops, no restocks
750,000
Image archive
Rooted at the roof of the world.
The Everest Coffee Collection is organically grown at high altitude in the shadow of the highest peaks on earth. Elevation, climate, and generations of knowledge produce uncommon complexity. Nothing about this cup is an accident. Planet 5 holds US exclusive distribution.
Limited drops from other high-altitude growing regions worldwide. The supply chain connects directly to mountain communities where the same families growing specialty beans are building businesses, funding schools, and supporting health clinics.
The invitation most will never receive.
Invitation-only filmmaking journeys where participants travel alongside Dirk Collins to document the stories of coffee, art, and mountains firsthand. Participants are not tourists. They document alongside the team, experience preservation in action, and meet the communities behind the work.
Nepal
Roof of the World
Patagonia
End of the Earth
Kenya
The Northern Reaches
Swiss Alps
The Original Guardians
The places behind the products.
The flagship preservation concept, the Himalayan Coffee & Wildlife Corridor, spans 92,000 hectares across Nepal's highland coffee-growing regions. Fragmented habitats, reconnected. Mountain communities, elevated. Every purchase flows back to the landscape that produced it.
Nepal is the beginning. East Africa, Patagonia, and the Alps are what comes next.
Two people. One vision.
A legacy of collaboration.
Story angles.
01
Two Founders, Zero Engineers, One AI
An Emmy-nominated filmmaker and a serial entrepreneur built a luxury brand entirely in conversation with Claude. No engineers. No technical co-founder. A 75-table database, nine AI agents, and a proprietary operations platform.
For founders who think they need a technical co-founder to build.
02
The $950K Team That Doesn't Exist
Nine AI agents running every department of a luxury brand. Strategy, marketing, technology, creative, customer service, sales, visual storytelling, legal, and finance. What would cost nearly a million dollars in salaries runs on two founders and Claude.
For business leaders rethinking what a team looks like.
03
Coffee at the Roof of the World
The Everest Coffee Collection. Rare organic coffee grown at high altitude in Nepal's Himalayan highlands. US exclusive distribution. Limited drops from other high-altitude regions worldwide.
For specialty coffee lovers and anyone who cares where their cup comes from.
04
The Future of Luxury is AI-Native
The first luxury lifestyle brand built entirely on AI. Fine art, specialty coffee, expeditions, and preservation, all running on a proprietary platform that is progressively replacing third-party SaaS.
For the luxury market watching AI reshape every industry except theirs.
05
An Emmy-Nominated Filmmaker's Next Act
Dirk Collins spent 30 years filming on seven continents for National Geographic, Disney, and Rolex. Now he is building a preservation movement through fine art photography, rare coffee, and AI.
For anyone who has wondered what comes after a legendary career in film.
06
The Invitation Most Will Never Receive
Origin Expeditions across Nepal, the Swiss Alps, East Africa, and Patagonia. Invitation-only filmmaking journeys with Dirk Collins. Participants document alongside the team and meet the communities behind the work.
For travelers who want proximity to the work, not the tourist trail.
Key facts.
| Company | Planet 5 |
|---|---|
| Founded | 2025 |
| Headquarters | Jackson, Wyoming |
| Founders | Dirk Collins (CEO) and Allegra Meredith (COO) |
| What We Do | Art, coffee, and experiences rooted in the world's great mountain ranges |
| Revenue Streams | Fine art photography, the Everest Coffee Collection, Guardian membership, Origin Expeditions |
| Coffee | The Everest Coffee Collection. Rare organic high-altitude coffee, Nepal's Himalayan highlands, US exclusive distribution. Limited drops from other regions. |
| Expeditions | Nepal, Swiss Alps, East Africa, Patagonia. Invitation only. |
| Preservation | $25M committed over 10 years. Himalayan Coffee & Wildlife Corridor. 92,000 hectares. |
| AI Operations | 9-member AI team on Anthropic's Claude. 75-table database. Proprietary ops platform (The Frame). |
| Image Archive | 750,000 images across seven continents |
| Website | planet5media.com |
Downloadable photography.
High-resolution images available for editorial use. Credit: Dirk Collins / Planet 5
Right-click any image and "Save image as" to download. Credit: Dirk Collins / Planet 5.
Brand guidelines.
Name
Planet 5. Not "Planet Five," "Planet5," or "P5."
Terminology
We use "preservation" in all contexts. Not "conservation."
Dirk Collins
30 years of experience. Emmy-nominated filmmaker. Co-founder of Teton Gravity Research.
Coffee
The Everest Coffee Collection. Organic. High-altitude. Nepal's Himalayan highlands. US exclusive distribution.
Positioning
Luxury lifestyle brand. Art, coffee, and experiences from the world's great mountain ranges. A business designed so commerce funds preservation.
Image Credit
Dirk Collins / Planet 5
Some conversations are worth having.
For press inquiries, interview requests, image access, investment, or partnership discussions.
Partnerships, Brand Collaborations
Laura Pizzarelli
SVP of Brand & Partnerships
partnerships@planet5media.com